Some names describe; TerrorFish performs. It’s a ready-made mascot, a jersey print, a lure package, an album cover. The kind of two-word combination that sounds like it should have been taken in 1998 — and in fact it nearly was: registered in 2004 and quietly held ever since.
Because it’s never been built on, there’s no baggage — no old brand to bury, no history to outrank. Whatever TerrorFish becomes, you define it.
